It's me.
And as a versatile content creator and experienced commercial copywriter, it’s my job to craft effective content that both engages and resonates with audiences. So I do. Whether that’s composing website content, promotional material, e-commerce copy, commercial offers or otherwise, I ensure clear, concise, stimulating writing that aligns with brand messaging and commercial goals.
Currently a senior copywriter in the UK’s fine-wine industry, I have additional experience in Poland’s tech sector as an English-language editor focusing on SEO content creation, blogging, website content creation and copy-editing. It's where I was also instrumental in rebranding and relaunching a startup company’s website, ensuring clear, consistent communication that connected with their target market.
Also in Poland is my ongoing freelance work for an international transcreation team at a leading multinational advertising and PR firm. With this team I collaborate on editing, proofreading and finalising high-impact e-commerce copy for global brands while ensuring localisation and cultural relevance across English-speaking markets.
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These global brands have included Nivea, Sensodyne, Oreo, TUC and Aquafresh.
Finally, there's my native-level command of both the British and American idiom: although a longstanding UK subject and resident (very long), my Canadian upbringing I cannot shake!